E-Commerce Behavioral Analytics: Demographics to Transactions
Dataset Description
This dataset contains user behaviour data from an e-commerce platform. It is designed for analytics, machine learning, and customer behaviour research, making it ideal for projects involving purchase prediction, customer segmentation, market analysis, and recommendation systems.
The dataset combines demographic information, browsing activity, engagement metrics, and purchase outcomes to provide a realistic representation of online shopping behaviour
Dataset Features
| Column | Description |
|---|---|
| user_id | Unique identifier for each user |
| age | Age of the user |
| gender | User gender |
| device_type | Device used during browsing (Mobile/Desktop/Tablet) |
| time_on_site | Total time spent on site |
| pages_viewed | Number of pages visited |
| previous_purchases | Number of previous purchases made by the user |
| cart_item | Number of items added to the cart |
| discount_seen | Whether the user saw a discount or promotion |
| ad_clicked | Indicates if the user clicked an advertisement |
| returning_user | Whether the user is a returning customer |
| avg_session_time | Average session duration |
| bounce_rate | Probability of leaving the site quickly |
| purchase | Indicating whether a purchase was completed |
Possible Use Cases
- Purchase prediction models
- Customer behaviour analysis
- Marketing campaign analysis
- User segmentation
- Recommendation system
- Exploratory data analysis (EDA)
- Classification and prediction modeling projects
- Data visualisation and dashboards
Dataset Characteristics
- 6019 user interaction records
- Clean and ready to use dataset
- No missing values
- Mixed of categorical and numerical features
- Suitable for beginners and advanced science projects
Recommended ML Tasks
- Binary classification
- Customers segmentation
- Behavioural Analytics
- Feature Importance Analysis
- Predictive modeling
License
This dataset is intended for educational, research, and porfolio projects
Related Datasets
-
Fur Banning
@owid
-
Wars On Territory
@owid
-
OECD Family Database
@owid