Name: Shopping Mall Customer Segmentation Data
Creator: Kaggle
License: https://creativecommons.org/publicdomain/zero/1.0/

About this Dataset

Shopping Mall Customer Segmentation Data

This dataset is designed for learning customer segmentation concepts, such as market basket analysis. It includes basic customer data such as Customer ID, age, gender, annual income, and spending score, which is assigned based on customer behavior and purchasing data. The goal is to help a supermarket mall owner understand their customers better, identify target customers who are likely to converge, and provide insights to the marketing team for strategic planning.

Tables

Shopping Mall Customer Segmentation Data

@kaggle.zubairmustafa_shopping_mall_customer_segmentation_data.shopping_mall_customer_segmentation_data

698.49 kB
15,079 rows
5 columns

CREATE TABLE shopping_mall_customer_segmentation_data (
  "customer_id" VARCHAR,
  "age" BIGINT,
  "gender" VARCHAR,
  "annual_income" BIGINT,
  "spending_score" BIGINT
);