Refreshment Sales

Context

LiveFresh Ltd is a dynamic company with Vertical Organisation of Production. Manufactures and sells 5 products that belong in the categories of refreshments and energy drinks. The company provides these 5 products in three different containers. From 2012 until the end of 2018 the company had 6 different points of sales (stores) in 5 big cities. The quality of the products is considered elegant and the prices of them are higher than the competition.

The real question to be answered beyond a useful exploratory analysis or a trend analysis and different summarizations is whether the demand for the products can be predicted in a different city for a specific price. If this is possible then the company may expand in the most appropriate cities first. Other questions to be answered has to do with how seasonality and geography may influence the preferences of the products.