Clickstream Data For Online Shopping

Source:

Mariusz Łapczyński, Cracow University of Economics, Poland, lapczynm '@' uek.krakow.pl
Sylwester Białowąs, Poznan University of Economics and Business, Poland, sylwester.bialowas '@' ue.poznan.pl

Data Set Information:

The dataset contains information on clickstream from online store offering clothing for pregnant women. Data are from five months of 2008 and include, among others, product category, location of the photo on the page, country of origin of the IP address and product price in US dollars.

Attribute Information:

The dataset contains 14 variables described in a separate file (See 'Data set description')

Relevant Papers:

N/A

Citation Request:

If you use this dataset, please cite:

Łapczyński M., Białowąs S. (2013) Discovering Patterns of Users' Behaviour in an E-shop - Comparison of Consumer Buying Behaviours in Poland and Other European Countries, “Studia Ekonomiczne”, nr 151, “La société de l'information : perspective européenne et globale : les usages et les risques d'Internet pour les citoyens et les consommateurs”, p. 144-153

Data description ìe-shop clothing 2008î

Variables:

1. YEAR (2008)

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2. MONTH -> from April (4) to August (8)

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3. DAY -> day number of the month

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4. ORDER -> sequence of clicks during one session

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5. COUNTRY -> variable indicating the country of origin of the IP address with the

following categories:

1-Australia
2-Austria
3-Belgium
4-British Virgin Islands
5-Cayman Islands
6-Christmas Island
7-Croatia
8-Cyprus
9-Czech Republic
10-Denmark
11-Estonia
12-unidentified
13-Faroe Islands
14-Finland
15-France
16-Germany
17-Greece
18-Hungary
19-Iceland
20-India
21-Ireland
22-Italy
23-Latvia
24-Lithuania
25-Luxembourg
26-Mexico
27-Netherlands
28-Norway
29-Poland
30-Portugal
31-Romania
32-Russia
33-San Marino
34-Slovakia
35-Slovenia
36-Spain
37-Sweden
38-Switzerland
39-Ukraine
40-United Arab Emirates
41-United Kingdom
42-USA
43-biz (.biz)
44-com (.com)
45-int (.int)
46-net (.net)
47-org (*.org)

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6. SESSION ID -> variable indicating session id (short record)

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7. PAGE 1 (MAIN CATEGORY) -> concerns the main product category:

1-trousers
2-skirts
3-blouses
4-sale

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8. PAGE 2 (CLOTHING MODEL) -> contains information about the code for each product

(217 products)

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9. COLOUR -> colour of product

1-beige
2-black
3-blue
4-brown
5-burgundy
6-gray
7-green
8-navy blue
9-of many colors
10-olive
11-pink
12-red
13-violet
14-white

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10. LOCATION -> photo location on the page, the screen has been divided into six parts:

1-top left
2-top in the middle
3-top right
4-bottom left
5-bottom in the middle
6-bottom right

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11. MODEL PHOTOGRAPHY -> variable with two categories:

1-en face
2-profile

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12. PRICE -> price in US dollars

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13. PRICE 2 -> variable informing whether the price of a particular product is higher than

the average price for the entire product category

1-yes
2-no

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14. PAGE -> page number within the e-store website (from 1 to 5)

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