Super Bowl Ads (Year-by-Year) by Kaggle | Finance and Economics

About this Dataset

Super Bowl Ads (Year-by-Year)

Analyzing Funny, Patriotic, and Product Promotion Ads Year By Year

By data.world's Admin [source]

About this dataset

This dataset contains a comprehensive collection of Super Bowl Ads broadcasted. Our data comes from superbowl-ads.com, providing us with the URL's to watch each ad on YouTube. We have included seven defining characteristics of these advertisements - including funniness, patriotism, celebrity presence, animals featured, and use of sex to sell the product - that will offer unique insights into the cultural trends present in each year's advertising campaigns. Furthermore, this dataset implores us to ask questions about the relationship between popular culture and the kinds of ads companies have used in order to both promote their products as well as better relate with their audience through utilizing images and themes which reflect current society. With so much data available in an easily accessible format than ever before thanks to modern technology; exploring this content could give way to unprecedented opportunities for marketers who want gain an advantage in understanding their target demographic or can provide a fresh perspective for those looking consume something new

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How to use the dataset

There are a few different ways you can use this data to uncover America’s secrets through Super Bowl ads. Let’s explore some potential uses!

Analyze changes in the types of themes across years: By looking at the data for each year separately and trying to identify trends or similarities across years in particular themes (like funny ads or dangerous ad), you can gain an understanding of any changes in how Americans view these aspects of their entertainment. For example, is there a trend towards more funny ads? Or more patriotic ones?

Utilize Brand Analysis: pull up all of an individual brand’s data from all years and ask what types of messages this brand has been sending throughout its Super Bowl advertising over time– Do they like animals? Are their famous people in most ads? An understanding what type brands put out will allow insight into how Americans perceive them overall.

Analyze correlations between themes: Find correlations between different aspects by performing analyses that compare two columns at a time over multiple years; some examples may include correlation between using sex vs using animals in advertising or correlation between having a celebrity spokesperson/actor/actress vs being patriotic with ad content could also be interesting to analyze.

Research Ideas

Creating an interactive visualization that allows users to explore the different trends surrounding Super Bowl ads over the last two decades. This could include visuals such as bar graphs, line charts and scatter plots that show how often certain characteristics are used in ads, and how these characteristics have evolved over time.

Running a classifier model to predict which characteristics will be used in an upcoming Super Bowl ad. This could use factors such as past data from similar brands or from the same company over multiple years.

Using the data to create a machine learning algorithm that recommends which kinds of elements (i.e funny jokes, celebrity appearances, animals ect.) should be included in a new ad based on user input about their desired outcome for the ad (i.e increase brand awareness or position brand image)

Acknowledgements

If you use this dataset in your research, please credit the original authors.
Data Source

License

License: CC0 1.0 Universal (CC0 1.0) - Public Domain Dedication
No Copyright - You can copy, modify, distribute and perform the work, even for commercial purposes, all without asking permission. See Other Information.

Columns

File: superbowl-ads.csv

Column name	Description
year	The year the ad was broadcasted. (Integer)
brand	The brand associated with the ad. (String)
superbowl_ads_dot_com_url	The URL of the ad on Superbowl-ads.com. (String)
youtube_url	The URL of the ad on YouTube. (String)
funny	Whether the ad was funny or not. (Boolean)
show_product_quickly	Whether the ad quickly showed the product or not. (Boolean)
patriotic	Whether the ad was patriotic or not. (Boolean)
celebrity	Whether the ad featured a celebrity or not. (Boolean)
danger	Whether the ad featured danger or not. (Boolean)
animals	Whether the ad featured animals or not. (Boolean)
use_sex	Whether the ad used sex to sell the product or not. (Boolean)

Acknowledgements

If you use this dataset in your research, please credit the original authors.
If you use this dataset in your research, please credit data.world's Admin.

Tables

Superbowl Ads

@kaggle.thedevastator_uncover_america_s_secrets_through_super_bowl_ads.superbowl_ads

19.14 KB
244 rows
12 columns


CREATE TABLE superbowl_ads (
  "index" BIGINT,
  "year" BIGINT,
  "brand" VARCHAR,
  "superbowl_ads_dot_com_url" VARCHAR,
  "youtube_url" VARCHAR,
  "funny" BOOLEAN,
  "show_product_quickly" BOOLEAN,
  "patriotic" BOOLEAN,
  "celebrity" BOOLEAN,
  "danger" BOOLEAN,
  "animals" BOOLEAN,
  "use_sex" BOOLEAN
);