NASA Tweets

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NASA Tweets

Analyzing Engagement Patterns

By Twitter [source]

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About this dataset

This dataset provides a comprehensive look at how one of the world’s most influential space exploration agencies utilizes Twitter to communicate and interact with their followers. With over 20 million NASA followers, the organization has quickly become trustworthy in providing the public with accurate information about space exploration, satellite data, and educational opportunities. This dataset includes a wide variety of metrics to understand media usage for each tweet, reactions from users regarding NASA's tweets via likes and retweets, as well as providing insight into any outlinks associated with each tweet. It features more than 4000 individual tweets from NASA from 2015-2017 that have been carefully selected for analysis. Captured within this study are pertinent attributes related to how humans interact – both emotionally and cognitively – with technology in an increasingly digital age

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How to use the dataset

Welcome to the dataset 'NASA Tweets: Likelihood, Media Usage, and Outlink Engagement'! This dataset contains over 3 million tweets from the official Twitter account of NASA. With this data, you can examine a variety of information to better understand how people interact with and engage with messages from NASA through social media platforms.
Using this dataset, you can analyze data related to tweets including the likelihood of being retweeted or favorited along with featured media usage and outlink engagements associated with each tweet. Additionally, there is summary data available for each tweet related to when it was posted (month/year), how many users were tagged in the tweet, its sentiment expression type, sentiment score and magnitude score among other variables.

Research Ideas

• Identifying key influencers and the topics they are most passionate about in order to create tailored messaging campaigns.
• Analyzing the structure, reach, effectiveness, and sentiment of certain keywords or hashtags to develop a more effective social media strategy.
• Exploring campaigns that have been particularly successful by analyzing the rate at which people are engaging with content and outlinks associated with NASA tweets

Acknowledgements

If you use this dataset in your research, please credit the original authors.
Data Source

License

License: CC0 1.0 Universal (CC0 1.0) - Public Domain Dedication
No Copyright - You can copy, modify, distribute and perform the work, even for commercial purposes, all without asking permission. See Other Information.

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Acknowledgements

If you use this dataset in your research, please credit the original authors.
If you use this dataset in your research, please credit Twitter.