MrBeast's Twitter Audience Engagement Analysis, 2017-2020
Likes, Retweets, Quotes, and More
By Twitter [source]
About this dataset
This dataset provides an invaluable opportunity to gain key insights into user engagement, content consumption and interaction with MrBeast's tweets since 2017. The data offers invaluable analysis of audience engagement, such as likes, retweets and quotes of MrBeast's Tweets. Utilizing this dataset can help you understand how users interact with different types of content, what factors drive audience engagement, and how audience behavior changes over time. This is an essential resource for digital marketing research, surveys, analytics and social media projects related to Twitter campaigns. Whether you're a researcher or marketer looking to understand the impact of MrBeast’s tweets on its followers or seeking to develop strategies for promoting products and services—this dataset is your ticket!
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How to use the dataset
1)Start by examining the columns in this dataset. There are 8 columns that each provide unique insights and can be used to help understand the user interaction with MrBeast's tweets and analyze how these interactions have changed over time. Each column will be discussed in detail below.
2)The first column is ‘ID’, which provides a numerical identification of each individual tweet. For researchers interested in analyzing data on an individual basis, this is an important feature to consider when evaluating overall trends and patterns on a particular tweet or across the entirety of MrBeast's tweets.
3)Following ID is 'Tweet', which contains the text content associated with a particular tweet. This column can then be used to identify topics of discussion or popular hashtags associated with certain posts that may not have been noticed when reviewing data from automated metrics or analytics platforms like Twitter Analytics or Hootsuite Insights respectively.
4)Continuing on we can find ‘Date’, which provides information about when each specific post was made available for public viewing onto Twitter’s platform (in YYYY-MM-DD format). Analyzing post history from start to finish – as well as different times groups within this time period – helps us gain insight into how users interact differently depending on current events taking place at either the local or global level at that given moment in time.
5)The next three columns—'Likes', 'Retweets', and 'Quotes—provide insights into respective levels of engagement for any given post relative to other posts published by MrBeast throughout its timeline thus far.' Likes shows us how many users found a tweet interesting/enjoyable while Retweets indicates how many users shared it across their own personal streams; meanwhile Quotes records how many individuals took it upon themselves to copy particular sections/statements they felt were meaningful enough warrant preserving publicly elsewhere within their own feeds.' These represent designated actions taken towards content published by Mr Beast which has undoubtedly influenced audience interaction over recent years (e.g., #BlackLivesMatter trending during summer 2020 leading into awareness campaigns for US Presidential Election held later that year). And lastly…
6)'URL' supplies direct links towards where these posts origin from — i.e., https://twitter dot com slash mrbeast dot etcetera ― making it especially convenient if you're ever looking look up further background information behind why certain posts were made during seminal moments such what we just spoke about above (
Research Ideas
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Brand monitoring - This dataset can be used to track brand performance over time by analyzing MrBeast Tweets and how their audience is engaging with them. This might include tracking things like the average number of likes and retweets per tweet, or which topics are the most popular among users. By understanding how people are interacting with the brand on Twitter, brands could potentially make more informed decisions around their communications strategies and content marketing campaigns.
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Audience segmentation - This dataset could be used to determine customer segments based on their engagement with MrBeast's tweets, such as those who predominantly retweet or quote his posts versus those who only like them. By understanding which types of customers engage more or less often with certain types of content, companies may be able to target specific groups for their outreach strategies or product promotions in order to increase engagement levels amongst this group of customers.
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Content analysis - Analyzing this data can help marketers gain insights into what types of content people respond best to on Twitter and other social media platforms. Content categories might include funny tweets vs informative ones, societal trends present in tweets etc., helping companies understand what types of content should be posted in order attract high levels of engagement from audiences and ensure that they get maximum reach via engagement metrics such as likes and retweets as well as quotes from influencers within its followers’ networks
Acknowledgements
If you use this dataset in your research, please credit the original authors.
Data Source
License
License: CC0 1.0 Universal (CC0 1.0) - Public Domain Dedication
No Copyright - You can copy, modify, distribute and perform the work, even for commercial purposes, all without asking permission. See Other Information.
Columns
Acknowledgements
If you use this dataset in your research, please credit the original authors.
If you use this dataset in your research, please credit Twitter.