International Apple Pricing Strategy
Understanding Apple Product Prices in Relation to Local Salaries Worldwide
By [source]
About this dataset
This dataset offers a unique and powerful insight into the international markets of Apple products. It shows how Apple prices its products in different countries, and how those prices compare with average monthly salaries in those countries, giving a view on the affordability of these products. By looking at this data one can also get a better idea of what local markets look like around the world, as well as which countries may be better for price conscious shopping. All this data allows for deeper understanding of product pricing differences and potential spending power across regions to inform decisions by product or market makers about where to focus their efforts
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How to use the dataset
This dataset provides an insight into Apple's international pricing strategies, which can be leveraged to draw conclusions about the company's approach to local markets around the world. To use this dataset, first look at how Apple prices its products in different countries by studying the columns 'price' and 'EUR Average Monthly Salary' and 'USD Average Monthly Salary'. Then examine how those prices compare with local salaries in those countries by comparing the columns 'EUR Average Monthly Salary' and 'USD Average Monthly Salary'. Finally, take a closer look at what types of products Apple offers in each location by studying columns such as 'sku', 'category', and ‘name’. By exploring these datasets you can gain insights into Apple's international pricing strategy while taking into account differences between local economies
Research Ideas
- Market segmentation: This dataset can provide valuable insights for companies looking to target different markets depending on the average local salary and purchasing power compared to Apple's current prices in that market.
- Price Optimization: Analyzing departments such as pricing, revenue management and strategic marketing could leverage this dataset develop smarter pricing strategies while also reflecting local income disparities as an integral factor​ in optimizing product prices across regions.
- Sales Planning & Budgeting: Companies can use this information to plan their annual budgets and forecast estimated sales performance across each of their markets according by benchmarking against Apple's current global prices for different products
Acknowledgements
If you use this dataset in your research, please credit the original authors.
Data Source
License
License: CC0 1.0 Universal (CC0 1.0) - Public Domain Dedication
No Copyright - You can copy, modify, distribute and perform the work, even for commercial purposes, all without asking permission. See Other Information.
Columns
File: average_monthly_salary_index.csv
| Column name |
Description |
| Country |
The country in which the data was collected. (String) |
| EUR Average Monthly Salary |
The average monthly salary in Euros for the country. (Float) |
| USD Average Monthly Salary |
The average monthly salary in US Dollars for the country. (Float) |
File: preus_mac_ipad_iphone.csv
| Column name |
Description |
| sku |
Unique identifier for each product. (String) |
| price |
Price of the product in the local currency. (Float) |
| category |
Category of the product. (String) |
| name |
Name of the product. (String) |
| country |
Country where the product is sold. (String) |
| store |
Store where the product is sold. (String) |
Acknowledgements
If you use this dataset in your research, please credit the original authors.
If you use this dataset in your research, please credit .