Name: Analysis Of Reviews And Purchase Decisions
Creator: Kaggle
License: https://opendatacommons.org/licenses/pddl/1.0/

About this Dataset

Analysis Of Reviews And Purchase Decisions

The Customer Review Dataset offers information about the opinions and buying habits of customers. In addition to their reviews of a product or service and whether they made a purchase, it contains demographic information like age, gender, and educational attainment.
Research on marketing strategies, sentiment analysis, and customer behavior can all benefit from this dataset.

Context

In order to comprehend consumer preferences and market trends, customer feedback is essential.
The purpose of this dataset is to examine the relationship between consumer demographics (such as age, gender, and education) and their reviews and buying patterns.

By examining this data, companies can:

Determine which consumer segments are most likely to buy things.

Recognize how purchasing decisions are influenced by satisfaction levels (Good, Average, Poor).

Create more effective marketing and client retention plans.

Tables

Customer Review

@kaggle.sidraaazam_analysis_of_reviews_and_purchase_decisions.customer_review

5.51 kB
100 rows
6 columns

CREATE TABLE customer_review (
  "serial_number" BIGINT,
  "age" BIGINT,
  "gender" VARCHAR,
  "review" VARCHAR,
  "education" VARCHAR,
  "purchased" VARCHAR
);