JOB-A-THON - May 2021- Credit Card Lead Prediction

Credit Card Lead Prediction

Happy Customer Bank is a mid-sized private bank that deals in all kinds of banking products, like Savings accounts, Current accounts, investment products, credit products, among other offerings.

The bank also cross-sells products to its existing customers and to do so they use different kinds of communication like telecasting, e-mails, recommendations on net banking, mobile banking, etc.

In this case, the Happy Customer Bank wants to cross-sell its credit cards to its existing customers. The bank has identified a set of customers that are eligible for taking these credit cards.

Now, the bank is looking for your help in identifying customers that could show higher intent towards a recommended credit card, given:

This dataset was part of May 2021 Jobathon conducted my analytics vidhya, for more info check:https://datahack.analyticsvidhya.com/contest/job-a-thon-2/