Dataset: Targeted Audience Segmentation

About this Dataset

Targeted Audience Segmentation

From the project repository https://github.com/the-markup/xandr-audience-segments:

This contains the data for our story "From Heavy Purchasers of Pregnancy Tests to the Depression-Prone: We Found 650,000 Ways Advertisers Label You".

A spreadsheet on ad platform Xandr’s website reveals a massive collection of “audience segments” used to target consumers based on highly specific, sometimes intimate information and inferences.

Tables

Data Marketplace Public Segments Pricing 05212021

@kaggle.konradb_targeted_audience_segmentation.data_marketplace_public_segments_pricing_05212021

15.17 MB
651463 rows
4 columns


CREATE TABLE data_marketplace_public_segments_pricing_05212021 (
  "data_provider_name" VARCHAR,
  "data_provider_id" BIGINT,
  "segment_id" BIGINT,
  "segment_name" VARCHAR
);