Targeted Audience Segmentation
@kaggle.konradb_targeted_audience_segmentation
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@kaggle.konradb_targeted_audience_segmentation
From the project repository https://github.com/the-markup/xandr-audience-segments:
This contains the data for our story "From Heavy Purchasers of Pregnancy Tests to the Depression-Prone: We Found 650,000 Ways Advertisers Label You".
A spreadsheet on ad platform Xandr’s website reveals a massive collection of “audience segments” used to target consumers based on highly specific, sometimes intimate information and inferences.
@kaggle
@kalshi
@owid
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