Targeted Audience Segmentation

From the project repository https://github.com/the-markup/xandr-audience-segments:

This contains the data for our story "From Heavy Purchasers of Pregnancy Tests to the Depression-Prone: We Found 650,000 Ways Advertisers Label You".

A spreadsheet on ad platform Xandr’s website reveals a massive collection of “audience segments” used to target consumers based on highly specific, sometimes intimate information and inferences.