About this Dataset

Valentine's Day Consumer Data

Happy Valentine's Day! In this dataset, we're exploring Valentine's Day survey data. The National Retail Federation in the United States conducts surveys and has created a Valentine's Day Data Center so you can explore the data on how consumers celebrate.

The NRF has surveyed consumers about how they plan to celebrate Valentine’s Day annually for over a decade. Take a deeper dive into the data from the last 10 years, and explore the demographic breakdown of total spending, average spending, types of gifts planned, and spending per type of gift.

Data Dictionary

`historical_spending.csv`

variable	class	description
Year	double	Year
PercentCelebrating	double	Percent of people celebrating Valentines Day
PerPerson	double	Average amount each person is spending
Candy	double	Average amount spending on candy
Flowers	double	Average amount spending on flowers
Jewelry	double	Average amount spending on jewelry
GreetingCards	double	Average amount spending on greeting cards
EveningOut	double	Average amount spending on an evening out
Clothing	double	Average amount spending on clothing
GiftCards	double	Average amount spending on gift cards

`gifts_age.csv`

variable	class	description
Age	character	Age
SpendingCelebrating	double	Percent spending money on or celebrating Valentines Day
Candy	double	Average percent spending on candy
Flowers	double	Average percent spending on flowers
Jewelry	double	Average percent spending on jewelry
GreetingCards	double	Average percent spending on greeting cards
EveningOut	double	Average percent spending on an evening out
Clothing	double	Average percent spending on clothing
GiftCards	double	Average percent spending on gift cards

`gifts_gender.csv`

variable	class	description
Gender	character	Gender only including Men or Women
SpendingCelebrating	double	Percent spending money on or celebrating Valentines Day
Candy	double	Average percent spending on candy
Flowers	double	Average percent spending on flowers
Jewelry	double	Average percent spending on jewelry
GreetingCards	double	Average percent spending on greeting cards
EveningOut	double	Average percent spending on an evening out
Clothing	double	Average percent spending on clothing
GiftCards	double	Average percent spending on gift cards

Tables

Gifts Age

@kaggle.joebeachcapital_valentines_day_consumer_data.gifts_age

6.85 KB
6 rows
9 columns


CREATE TABLE gifts_age (
  "age" VARCHAR,
  "spendingcelebrating" BIGINT,
  "candy" BIGINT,
  "flowers" BIGINT,
  "jewelry" BIGINT,
  "greetingcards" BIGINT,
  "eveningout" BIGINT,
  "clothing" BIGINT,
  "giftcards" BIGINT
);

Gifts Gender

@kaggle.joebeachcapital_valentines_day_consumer_data.gifts_gender

6.7 KB
2 rows
9 columns


CREATE TABLE gifts_gender (
  "gender" VARCHAR,
  "spendingcelebrating" BIGINT,
  "candy" BIGINT,
  "flowers" BIGINT,
  "jewelry" BIGINT,
  "greetingcards" BIGINT,
  "eveningout" BIGINT,
  "clothing" BIGINT,
  "giftcards" BIGINT
);

Historical Spending

@kaggle.joebeachcapital_valentines_day_consumer_data.historical_spending

8.2 KB
13 rows
10 columns


CREATE TABLE historical_spending (
  "year" BIGINT,
  "percentcelebrating" BIGINT,
  "perperson" DOUBLE,
  "candy" DOUBLE,
  "flowers" DOUBLE,
  "jewelry" DOUBLE,
  "greetingcards" DOUBLE,
  "eveningout" DOUBLE,
  "clothing" DOUBLE,
  "giftcards" DOUBLE
);