Google Capstone Project

This analysis is the final project for Google Data Analytics Certificate offered through Coursera. In this case study, I performed real-world task of a junior data analyst as part of the marketing analyst team at a fictional company, Cyclistic, a bike-share company in Chicago.
My team was given a project is to answer the key business questions:

1. How do annual members and casual riders use Cyclistic bikes differently?
2. Why would casual riders buy annual membership?
3. How can Cyclistic use digital media to influence casual riders to become members?