Dataset: Bank Marketing Campaigh Dataset

About this Dataset

Bank Marketing Campaigh Dataset

Challenge

The data is related with direct marketing campaigns of a Portuguese banking institution. The marketing campaigns were based on phone calls. What the best algorithms to predict a term deposit and improve the next campaign efficiency? Use this full version of bank marketing campaign from UCI Machine Learning Repository to find this answer!

Source

[Moro et al., 2014] S. Moro, P. Cortez and P. Rita. A Data-Driven Approach to Predict the Success of Bank Telemarketing. Decision Support Systems, Elsevier, 62:22-31, June 2014

Tables

Bank Full

@kaggle.gatunnopvp_bank_marketing_campaigh_dataset.bank_full

350.12 KB
45210 rows
17 columns


CREATE TABLE bank_full (
  "age" BIGINT,
  "job" VARCHAR,
  "marital" VARCHAR,
  "education" VARCHAR,
  "default" VARCHAR,
  "balance" BIGINT,
  "housing" VARCHAR,
  "loan" VARCHAR,
  "contact" VARCHAR,
  "day" BIGINT,
  "month" VARCHAR,
  "durations" BIGINT,
  "campaign" BIGINT,
  "pdays" BIGINT,
  "previous" BIGINT,
  "poutcome" VARCHAR,
  "y" VARCHAR
);