Baselight

Bank Marketing Campaigh Dataset

Full version of bank marketing dataset from UCI machine learning repository

@kaggle.gatunnopvp_bank_marketing_campaigh_dataset

About this Dataset

Bank Marketing Campaigh Dataset

Challenge

The data is related with direct marketing campaigns of a Portuguese banking institution. The marketing campaigns were based on phone calls. What the best algorithms to predict a term deposit and improve the next campaign efficiency? Use this full version of bank marketing campaign from UCI Machine Learning Repository to find this answer!

Source

[Moro et al., 2014] S. Moro, P. Cortez and P. Rita. A Data-Driven Approach to Predict the Success of Bank Telemarketing. Decision Support Systems, Elsevier, 62:22-31, June 2014

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