This Dataset is part of the Google Data Analyst Capstone Project:
You are a junior data analyst working in the marketing analyst team at Cyclistic, a bike-share company in Chicago. The director of marketing believes the company’s future success depends on maximizing the number of annual memberships. Therefore, your team wants to understand how casual riders and annual members use Cyclistic bikes differently. From these insights, your team will design a new marketing strategy to convert casual riders into annual members.
Data Credibility
This is a public, open dataset that has been made available under this license.
It does not contain any personal identification information including names and credit cards.