Fitness Trackers Products Ecommerce

This is a fitness tracker product dataset consisting of different products from various brands with their specifications, ratings and reviews for the Indian market. The data has been collected from an e-commerce website (Flipkart) using webscraping technique.

Content

This dataset contains 565 samples with 11 attributes. There are some missing values in this dataset. Here are the columns in this dataset-

Brand Name: This indicates the manufacturer of the product (fitness tracker)
Device Type: This has two categories- FitnessBand and Smartwatch
Model Name: This indicates the variant/Product Name
Color: This includes the color of the Strap/Body of the fitness tracker
Selling Price: This column has the Selling Price or the Discounted Price of the fitness tracker
Original Price: This includes the Original Price of the product from the manufacturer.
Display: This categorical variable shows the type of display for the fitness tracker. eg: AMOLED, LCD,OLED, etc.
Rating (Out of 5): Average customer ratings on a scale of 5.
Strap Material: Details of the material used for the strap of the fitness tracker.
Average Battery Life (in days): Quoted average battery life from the manufacturer based on the individual product pages. (It is not the scraped data)
Reviews: count of product reviews received.

Inspiration

This dataset could be used to find answers to some interesting questions like -
1. Is there a significant demand for fitness trackers in the Indian market?
2. Information on the top 5 brands for fitness bands and smart watches
3. Is there a correlation between the prices and product specifications, ratings, etc.
4. Different types of fitness trackers, their price segments for different users