Context

Marketing Promotion Campaign
with a total of 6,400 customers data.

Content

• This dataset show customer's brief information,
• historical use of discount or BOGO(Buy One Get One) promotion,
• offer has been made, and the conversion result(buy or not).
• The conversion average value = $25

Acknowledgements

This dataset is a fictional dataset for practicing purpose

Inspiration

• Predict customer's conversion rate
• Uplift Modelling to maximizing marketing campaign and reducing campaign cost