Marketing Promotion Campaign Uplift Modelling

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Marketing Promotion Campaign Uplift Modelling

Customer Retention data for Churn Prediction or Uplift Modelling

@kaggle.davinwijaya_customer_retention

About this Dataset

Marketing Promotion Campaign Uplift Modelling

Context

Marketing Promotion Campaign
with a total of 6,400 customers data.

Content

This dataset show customer's brief information,
historical use of discount or BOGO(Buy One Get One) promotion,
offer has been made, and the conversion result(buy or not).
The conversion average value = $25

Acknowledgements

This dataset is a fictional dataset for practicing purpose

Inspiration

Predict customer's conversion rate
Uplift Modelling to maximizing marketing campaign and reducing campaign cost

Tables

Data

@kaggle.davinwijaya_customer_retention.data

409.4 KB
64000 rows
9 columns


CREATE TABLE data (
  "recency" BIGINT,
  "history" DOUBLE,
  "used_discount" BIGINT,
  "used_bogo" BIGINT,
  "zip_code" VARCHAR,
  "is_referral" BIGINT,
  "channel" VARCHAR,
  "offer" VARCHAR,
  "conversion" BIGINT
);