Customer Retention data for Churn Prediction or Uplift Modelling
Dataset Description
Context
Marketing Promotion Campaign
with a total of 6,400 customers data.
Content
- This dataset show customer's brief information,
- historical use of discount or BOGO(Buy One Get One) promotion,
- offer has been made, and the conversion result(buy or not).
- The conversion average value = $25
Acknowledgements
This dataset is a fictional dataset for practicing purpose
Inspiration
- Predict customer's conversion rate
- Uplift Modelling to maximizing marketing campaign and reducing campaign cost
