Slogan Dataset

Context

"Just do it" (nike), "Das Auto"(Volkswagen), "High Performance Delivered" (Accenture), "Think Different" (Apple) are some of the all-time famous slogans (mottos/taglines) of the famous corporations. They have left a mark in the minds of the audience. I was curious to understand the thought process behind the slogans, aside from knowing which company has which slogan. These tagline/mottos are a reflection of the company, the organization culture, the psychology and mindset. More than anything else, it is a symbol.

Content

I acquired the data by scraping off a bunch of websites. I started with scraping the data from slogan-list.com (using basic Python libraries - beautiful soup and requests)

Acknowledgements

I owe a lot to the websites through which slogans were captured.

• slogan-list.com
  Above all, I owe it to the companies/organizations and their marketing/advertising teams responsible for coming up with such constructive and sticky slogans/taglines.

Inspiration

I hope this dataset serves useful for all the marketing analysts, businessmen/entrepreneurs, strategy folks.
Some open questions we can find answers to:

1. What are some of the commonly used words in sticky slogans?
2. How many words does a usual slogan have?
3. What's the secret behind the popular slogans?
4. Are there any trends emerging from the slogans?
5. Are certain slogans specific to certain industry? Is there any correlation between the two?