Dataset: Bank Client Attributes And Marketing Outcomes

About this Dataset

Bank Client Attributes And Marketing Outcomes

The Bank Client Attributes and Marketing Outcomes dataset offers a comprehensive insight into the attributes of bank clients and the outcomes of marketing campaigns. It includes details such as client demographics, employment status, financial history, and contact methods. Additionally, the dataset encompasses the results of marketing campaigns, including the duration, success rates, and previous interactions with clients. This dataset serves as a valuable resource for analyzing customer behavior, optimizing marketing strategies, and enhancing client engagement in the banking sector.

Tables

Assignment 2 Data

@kaggle.ara001_bank_client_attributes_and_marketing_outcomes.assignment_2_data

617.3 KB
45211 rows
18 columns


CREATE TABLE assignment_2_data (
  "id" BIGINT,
  "age" DOUBLE,
  "job" VARCHAR,
  "marital" VARCHAR,
  "education" VARCHAR,
  "default" VARCHAR,
  "balance" DOUBLE,
  "housing" VARCHAR,
  "loan" VARCHAR,
  "contact" VARCHAR,
  "day" BIGINT,
  "month" VARCHAR,
  "duration" BIGINT,
  "campaign" BIGINT,
  "pdays" BIGINT,
  "previous" BIGINT,
  "poutcome" VARCHAR,
  "y" VARCHAR
);