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Exploration Of Dunhumby Product Transaction Data

Kaggle

@kaggle.skoch2500_exploration_of_dunhumby_product_transaction_data

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Finding the best performing departments for developing marketing strategies

Dataset Description

This data analysis uses Hive 2.0 (IDE for SQL) to explore product data from the Dunhumby dataset. It involves the product.csv and transaction_data.csv files. The analysis involves creating views to find the most productive departments within two years and determining where marketing strategies should be implemented for future sales growth.


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