The data will be used to predict whether a customer of the bank will churn. If a customer churns, it means they left the bank and took their business elsewhere. If you can predict which customers are likely to churn, you can take measures to retain them before they do. These measures could be promotions, discounts, or other incentives to boost customer satisfaction and, therefore, retention.
The dataset contains:
10,000 rows – each row is a unique customer of the bank
14 columns:
RowNumber: Row numbers from 1 to 10,000
CustomerId: Customer’s unique ID assigned by bank
Surname: Customer’s last name
CreditScore: Customer’s credit score. This number can range from 300 to 850.
Geography: Customer’s country of residence
Gender: Categorical indicator
Age: Customer’s age (years)
Tenure: Number of years customer has been with bank
Balance: Customer’s bank balance (Euros)
NumOfProducts: Number of products the customer has with the bank
HasCrCard: Indicates whether the customer has a credit card with the bank
IsActiveMember: Indicates whether the customer is considered active
EstimatedSalary: Customer’s estimated annual salary (Euros)
Exited: Indicates whether the customer churned (left the bank)